Branding: Application

Fig. 1 Brand application (author's own)

Here are examples of my brand.

Branding: Logo Scamps

Fig. 1 Logo scamps (author's own)

I started playing around with logo ideas, I thought it would be a good idea to use a natural colour, such as green, but not only did my logo start to look a bit like the Starbucks logo, but the colours just didn't seem right, they did not fit the product, the logo looked more like an olive oil brand by the end of it. So I scrapped that idea and started to work on it again, I stuck to a brownish tone this time, then added red and white to complement it. I eventually decided to use a real doughnut in the logo, and typed the brand's name out in a jelly form using Photoshop.The process took longer than it seems but it was enjoyable, and I found myself learning new software skills as I went along.

Branding: Customer

Fig. 1 Customer (author's own)

Before branding any further, I thought it was a good idea to brainstorm about my ideal customer. They would be a person who loves fresh food, potentially loves organic ingredients and generally makes healthier choices. The product is directed to people with gluten intolerance, but also those who have an awareness of it, and who are aware that diets that contain gluten are not healthy diets anyway. The product is also for children of the ages 3 years and over, as it is quite difficult for the parents of kids who have coeliac to explain to them why they are not allowed to eat such treats just like the rest of their friends. This product would be a relief as well as a treat.

Branding: Name

Fig. 1 The light bulb moment (author's own) 

The first name idea I had in mind for the brand was 'Rings', but I wasn't too sure about it as that sounded more like a brand directed towards kids only. I wanted the name to have a homely, warm feel to it. So I started to doodle a bit, I wrote 'Rings' down, then thought of my targeted customer, and wrote coeliac, so my product is gluten free, the gluten free symbol tends to have a ring around it, doughnuts are also round... round= circle? So a full circle could symbolise a doughnut and the gluten free sign. Gluten intolerance effects your life on a day to day basis; life, ring, circles? 'Circles of Life'! It was a eureka moment. The slogan however came to me instantly... 'The food you've missed' then immediately turned into 'The flavours you've missed...'.

Branding: Doughnuts it is

Fig. 1 Doughnut decision (author's own) 

Fig. 2 Gluten free signs (author's own)

So I finally decided... doughnuts it is!!

Whitecross Street Market

Fig. 1 Colour market (author's own)

Fig. 2 British sweets (author's own)

Fig. 3 Drop back (author's own)

Fig. 4 Cookies (author's own)

A visit to Whitecross Market, the variety of colours and culture amazed me. Everywhere you turn you're hit with different smells and flavors, a taste of every corner of the world. It's amazing how such a huge variety could fit in such a small amount of space. There's warmth, there's culture, there's acceptance of differences and you feel the passion in the making and selling of the food. Figure 3 and 4 are images of a stall that I thought used appropriate colours and fonts. They were selling biscuits and cakes, so the earthy brown tones which represented the baked treats and the red against white which made the type stand out were great choices. It felt warm and homemade. And that's what people search for in food, something different and exciting that they haven't tried before along with a familiar comfort of home. This is not only done through the brand image, but the brand's attitude, the approach of the workers, the clothing, the tone of voice. Everything plays a part in creating a brand. A brand is not just a logo.

Pop Art Design Exhibition

Fig. 1 Sketchbook sketches I (author's own)

Fig. 2 Sketchbook sketches II (author's own)

Fig. 3 Sketchbook sketches III (author's own)

Fig. 4 Sketchbook sketches IV (author's own)

The Pop Art Design exhibition at Barbican was an interesting exhibition, it was a trip through the history of one of the most influential movements of the post-war era, it generated an unforgettable array of art works that still resonate today.

Above are some sketches from my sketchbook that I have produced during the exhibition. I have noticed that there is an emphasis on outline within the images. Pop art is a very distinctive style of art, you could tell it apart almost instantly. Whether it's the bright colours or the bold and harsh outlines, pop art has created a habitat within our minds.

I saw Pop art in fashion (Stephen Willats 'Variable Sheets Example No. 2'- 1965), on vehicles (Judy Chicago 'Car Hood'- 1964), in advertisements (Andy Warhol 'Close Cover Before Striking'- 1962), on objects (Verner Panton 'Heart-Shaped Cone Chair/K3'- 1959) and in posters (Martin Sharp 'Mr Tambourine Man'- 1967.

Although pop art is recognizable, it is sometimes difficult to notice it when it exists around us, sometimes because it is used so subtly, and sometimes because we have gotten so used to looking at it that we just don't register all of our surroundings in a literal sense. It's there, we know it exists, if anyone questions us about it we will become conscious of it, we will see it rather than look at it.

Branding: Ideas

Fig. 1 Gluten free (author's own)

I decided to brand a food stall that is aimed at people with coeliac, in other words, gluten intolerance. It has been a few years since my sister found out she had coeliac, so I know how difficult it is to adjust your lifestyle to a diet that will effect most aspects of your life. We can buy food wherever we go without hesitating but people with coeliac find it difficult to buy food on the go, they tend to bring food from home. The aim is to bring the food they have missed back into their lives, and for them to finally not have to ask, "sorry, does this contain gluten?" One in four people have coeliac, (and they don't even know it).

Fig. 2 Doughnuts or lahmacun? (author's own)

I am currently trying to decide between two types of food, sweet doughnuts and savory lahmacun. I want my stall to be focused on one specific type of food rather than a variety of foods. I had to have a realistic approach, this is a stall not a restaurant. I narrowed it down to these two choices because they were two foods that I have not seen anyone make without gluten, they are also the foods my sister has been missing the most. I wanted to brand a stall that I could make an emotional connection with, and understand. 

Starting the Branding Project

Fig. 1 Brands (author's own)

The Branding Project. With this project, I have to imagine a food stall of my own choice, and create a brand for it. Usually, market stalls have quite simple, names with simple fonts done with little consideration of all the important factors, such as the reasons for choosing those colours, that font, that packaging and that t-shirt. 

Fig. 2 sweet and savoury illustrations (author's own)

Figure 1 is an image of a sketchbook page filled with a few known brands that I have drawn out. Figure 2 is a sketchbook page filled with food illustrations, just to get an idea of the type of foods that are quick and easy and can be bought from the market.    

Lazer Cutting

Fig. 1 Lazer cutting result (author's own)

We were given the opportunity to use the lazer cutter, this was done by loading your image/writing onto the Illustrator software and changing the colours and outlines according to what kind of cut you want. It was very interesting to watch the machine do its job but I think it will take me a bit more practice to understand the system fully. I chose the image and slogan from my manifesto and figure one shows the result. The image had an etched effect whilst the slogan was supposed to be fully cut out but because of the thickness of the wood, it didn't quite work out. This accidental mistake, I think, resulted in a better outcome than the one I had planned. Afterall, they do say everything happens for a reason.

Calligraphy Collaboration

Fig. 1 Collaboration poster (author's own)

Fig. 2 Collaboration web ad (author's own)

After creating my brand, I discovered Nestle's box of chocolates that were also called 'Black Magic', I took advantage of this and decided to create a collaboration between the two brands, giving it a valentines day theme. I created an advertisement poster and a website advertisement. I also created a slogan; 'Have a magical night in with...'. The 'with...' not only referred to the products but the person the products would be shared with, so you could say the buyer would fill in the gap.

Calligraphy Outcome

Fig. 1 Wine bottle (author's own)

This was the outcome of my wine brand. I also considered switching the black and white around, making the writing black and the rest of the label white, this could have been more effective. But I sort of liked the idea of the writing remaining black because the writing says 'Black' therefore it seemed suitable for it to represent what it says. Overall, I am quite proud of my final label as it is the first time I have ever even attempted to create one, although the label itself may need some adjustment, the writing and how the letter 'a' is shared by the two words, and the name of the brand is quite powerful.

Calligraphy Scamps

Fig. 1 Calligraphy scamps (author's own)

Using ink, I attempted to do some calligraphy, after playing around with different styles of writing, the aim was to create a wine brand using a similar style of writing. At the end of this one day workshop I was left with the ideas in figure 1. I decided to name my wine 'Black Magic' because, although this may sound unusual, but as much as I see wine to be a classy drink, I also see it to be quite Gothic, maybe because of the 'bloody' red colour it has. Because of this, I decided to use the word 'black' in its name. The full name 'Black Magic' is meant to hint that the drink should be shared during the magical moments in life. It is an effective, deep, romantic drink which only suits special occasions. I really enjoyed this task because it was a breath of fresh air to be doing something more hands on rather than digital, it was an old fashioned approach to writing as well. A laid back but productive day.

Book Cover Outcome

Fig. 1 Book cover (author's own)

Figure 1 shows my final outcome for my book cover, I chose to use this particular font I downloaded because it fits the digital theme, it is quite modern, unlike my original idea in Times New Roman. I also changed the book's name to 'The rise of the eyebrows' rather than just 'Advertising' because this way it gives the buyer more of an idea of the book, it could also show that one of my case studies is about the Cadbury brand and its advertisements, and this one in particular. So, I used a catchy title that fits in with the image on the cover.

Book Cover Scamps

Fig. 2 Book cover scamps (author's own)

Using library resources and the internet, I have collected some bits of information about the art of advertising. I have researched the timeline of advertising and have found that it dates all the way back to 2000 BC, when the Egyptians carved public notes in steel. I wanted my "book" to be based on advertising and what it has become, so digital advertising was my focus point. I chose to use an image from the very well known Cadbury TV advertisement, they are usually referred to as the "Cadbury eyebrows advert". I thought to use this image not only because it was so popular and immediately recognisable, but because when I am asked to think of an advertisement, this advert is the first one to pop into my head, so you could say, that I chose to use this image because it feels quite personal. Above are scamps for my book cover from my sketchbook.

Loss 33 (Using Software)

Fig. 1 Los 33 (author's own)

I took an image that represents the pain and worry the relatives of the Chilean miners felt. The aim was to create a poster for the film 'The 33' using Photoshop and InDesign, this was a workshop based on the use of software, so we aimed to produce an outcome within a few hours. I decided to use the colours of the Chilean flag, figure 1 shows my final outcome. I enhanced the tear drop (diamond effect) after tinting the image red. The poster is simple, and I like the way it divides into grids, I could imagine how the writing would be set on the poster, fitting in with the grid layout. I do however think that it looks more like a campaign poster than a film poster.

Album Cover Outcome

Fig. 1 Album cover (author's own)

This is my final album cover, the colours used on the type are the exact same colours of the flowers that are wrapped around the artist. I found the photo off the internet, but the placement of the image on the cover and the layout of the writing was done by me. I made the artist name white, but added the same tone of yellow to the second letters of both her first and last name just so it fits with the colourful type, 'LAST FRIDAY NIGHT'. The words seem like they are playing which was my aim to start with, to give the album cover a playful feel, but somehow sensible at the same time. I think the calm image combined with the energetic writing successfully portrayed that.

Album Cover Scamps

Fig. 1 Album cover scamps (author's own)

I experimented with three different styles of type; Helvetica Neue, Gill Sans and Palatino. I played around with the layout of the letters and their placement on the page, I wanted the words to not only read what they mean but show what they mean visually. In Figure 1 you can clearly see the playful nature of the words I have used.

For example, I replaced the letter 'A' with ':)' in 'HAPPY', it is clear to understand what the word is although the A is missing and the symbol looks nothing like an A. It is placed in the middle of the page because happiness is a strong feeling that comes from within, it comes from the core of you and felt right in the centre. Happiness is an emotion that deserves to be the centre of attention. I used pink just because it is a bright and exciting colour which fits the meaning of the word.

For the word 'HUG' I used capitals for the first and last letters and reversed the last letter so it is facing inwards making it seem like the 'u' is being hugged by the two letters surrounding it. Such a short word, yet it sounds so humble and cute, filled with warmth. I used a warm yellowy orange tone which gets darker on each letter just so it suits the warmth of the word.

The word 'topple' is pretty explanatory in itself, the letters are spread and rotated to create the illusion of a fall, this is one of my favourite ones just because the definition of the word is seen instantly, even by someone who is unable to read the word.

I had a similar approach to the word 'SAD' as I did to 'HAPPY', I again replaced the letter 'A' with a symbol, but this time the bracket is facing the other way, ':(' making it look like a sad face. I placed the word in the corner of the page to give it a sense of loneliness and hopelessness, as they are feelings that could tag along with the emotion itself.

'LOVE' is also one of my favourite outcomes from this workshop, I turned the 'V' to its side and replaced the 'E' with a '3' making the end of the word look like a heart '<3'. After all, we for some reason believe that we feel love with our hearts, and maybe, to a some extent it is true, since our heart rate depends on how we feel at the time.

For 'LOST' I separated the last letter 'T' from the rest of the word so it looks like it was left behind. I placed the sections of the word into the two far corners in order to make them look distant from each other. I call this "the lonely T".

'GREED', with this one, I made the 'G' of the word eat the rest of itself, so greed is consuming itself by being greedy. This could symbolise society today, we have become so greedy and are always asking for more rather than being grateful for what we have. We are unaware that we are in fact eating ourselves alive.

With the word 'PLAY' I played around with colours and rotated the letters giving it a funky, lively style. I scattered the letters around the page, but in a way that makes the word easy to pick out. This is the style I later went on to use for my album cover for Katy Perry 'Last Friday Night' because it is a lively, playful song, full of energy and spark, and this way of expressing the words fits quite well.

I repeated the word 'List' just like a list, a sort of visual definition of the word itself. Also, for my name, I kept it simple, and just turned the 'U' upside down because I enjoy playing around with ideas, so the upside down letter is to show that playful element. I chose to used green because it is one of my favourite colours. Simple really.

I then went on to experimenting with colour and layout for the album cover very roughly, without even using the font while trying to figure out the final design. I decided to use Helvetica Neue because of its simple, no curves or flicks nature, just strong bold letters that are easy to read because I was going to play around with them anyway.

  

Manifesto

A manifesto is a public declaration of policy and aims, we come across them on a daily basis without even realising. They tend to be inspirational and teach us lessons, a lot of the time they are easily related to. They relate to our feelings and views. You see a part of yourself in the text, words and images. A lot of the manifestos we see are more type based, so a change of colour could be used to highlight a word, or the size of text could also be changed. What I found was, in order to make a manifesto effective, its got to make the reader think, maybe even think twice about a situation/belief/issue that they felt so sure about before. Humour is also another effective way of delivering a manifesto, making it more memorable.


Fig. 1 My manifesto poster (author's own)

I decided to go with my passions, these include freedom, trying the new, creating, and most importantly my dream- travelling. I have not yet had the chance to travel much, but one of my biggest goals in life is to be able to travel, I am filled with wanderlust.

I figured that worn out shoes would be a good imagery to use in order to represent travelling, and so I found this image of worn out shoes on google and played around with it on Photoshop filters.The long ripped strip of brown paper is a representation of a pathway, both life choices and literal path- journeys.I placed the shoes on the bottom of the poster because our eyes are used to seeing feet on the floor, I am considering spacing and placement here. The shoes are in a comfortable spot for the viewers' eyes. My words are short and simple, yet effective. It is a play on words and 'wearing' has two means, the first means to literally, physically wear something, the second means to use that item so much that it's nowhere as good as new anymore. I wanted the two meanings to stick to the image, because after all, unharmed shoes have had no fun at all, have they?

AMBIDEXTROUS

We were put into small groups, and each group was given a word to work with, and create a 2 minute film using type. Our group was given the word 'ambidextrous', (definition- the ability to use both right and left hand with equal capability). I have come to find that this project involved more practical work than sketchbook work, it was more of a 'get up and go' project, you had to be quick with your ideas, and any tweaking of ideas happened while in the process of creating our film and poster.

Fig. 1 Brainstorm (author's own)

 

We decided to make a film that was educational but in a not so serious way. We included just a few questions and a fact or two, after all, the film was only around 2 minutes long. Wanting to stay true to the definition of the word, we wanted to create a film using hands, but what did we want the hands to do? That was the question. The initial idea was to get someone to use both of their hands and play around with play dough, but other than the fact that that would be too limited and boring, it also wasn't going to teach the viewer anything new, and that was our aim, to somehow engage the viewer and make them learn, (even if it is just one fact).

Fig. 2 Storyboard (author's own)

So a great way to engage an audience is by getting them to read, but how to do this using hands? We came up with various ways, and included these in our short film. Fig. 2 is an image of my very roughly drawn storyboard. The film was recorded from a high perspective giving the camera a birds eye view and record only the hands, hands were the stars of this film. We wrote facts and answers on our hands, used our hands to play around with text and made shapes of letters using our hands. We edited our recordings by eliminating some scenes, taking sound out and adding a jazz track in, making some scenes faster and some slow-motion.

 Fig. 3 The filming of the film (author's own)

Fig. 4 The editing of the film (author's own)

Working in a team is more fun and inventive than it is challenging. The ability to bounce off ideas from each other, improve on your own as well as sharing your own is very useful and pushes you to think differently and opens your perspective. Here is the URL to our video post on YouTube called, 'Ambidextrous- A Visual Documentary'.
http://www.youtube.com/watch?v=Hyaqck5qBFE&feature=em-upload_owner

Ambidextrous Poster

Fig.1 is an image of my initial poster for the film. In the group crits I was given a lot of feedback that helped me improve on it. The first criticism was that there was a lot going on on one poster, it was not easy to understand. The left hand represented the right-brain function (creativity, intuition, artistic, etc.) and the right hand represented the left-brain function (logic, language, science, maths, etc.). I tried to show this by adding paint strokes on the left hand and words representing the left side of the brain on the right hand, my approach made the poster very busy and uneasy to get your head around without a long analysis, but posters should be more straight forward, straight to the point and easy to understand, this is where I went wrong, you could say I got a bit carried away with my ideas. Also the slogan on the bottom right which reads, 'Are we all capable of being?', of course I know what I meant but no one else would understand because of the loneliness of the sentence, that sentence could mean anything depending on what context it is put in, right now, it stands "contextless". The question was referring to whether or not we all capable of being ambidextrous through practice, but I set it out in a way that seems too open to interpretations and too philosophical. One other criticism of the poster is the fact that I used an image off the internet rather than taking my own. 

 

Fig. 1 Initial poster (author's own)  

Fig. 2 is an image of my improved (completely transformed) poster. I gave it a clear white background this time and used a photograph of my own hands that I somehow managed to take myself. With my slowly developing skills at Photoshop, I eliminated the background but kept the shadows and used different filters. I used this particular font because it has a handwritten feel to it, representing the use of the alternative hand. I changed the question to, 'Do we all have the ability to use both hands with the same capability?' it is straight forward, easy to understand therefore making the viewer think (but not too philosophically). 

 

Fig. 2 Final poster (author's own)

Review of the 6 week rotation

Creating timelines was the first task given, we looked at our past for inspiration and used it when working on our final outcomes. The following weeks however, were filled with hopes for the future and looking ahead of time. Creating the new, thinking about our future careers/life and our aspirations. On the lens based media week, we were taught about storyboards, I learnt that the raw ingredients of a film were the following:

• Beginning- Intro of character/s and their world, a problem (question of some sort)
• Middle- Journey/struggle (must increase, constantly rack up the tension)
• End- Resolution

Stories are about change, death and resurrection (not always physical) and characters' lives being made into hell (if problem is resolved easily then it is not a great story). Using these prompts, we created storylines.

 

The next week was fashion week, I found myself constantly creating structures out of paper, card, newspapers and magazines then using them as garments. I learnt that there are no rules in fashion, any material goes, as long as it holds and looks good.

 

On academic writing week I attempted to use Photoshop, Illustrator and InDesign, still today, I struggle to use them, but I believe with practice, I can overcome the difficulty.

 

One of the most fun weeks was 3DD. Most of my work there was improvised, I enjoyed all 3 days of it. Creating 3D structures out of spaghetti, cardboard and bamboo gave me a chance to explore the different uses of different materials, and test their limits in strength and stability.

 

My final week was graphics week. This week was filled with hard work and quick thinking. Graphics is based around speed and play, the only way to get to a good final outcome is by allowing yourself to explore ideas through play. So during this week I learnt the importance of freedom and thinking outside the box. No idea is a silly one, take them all on board, and write them all down.

 

Overall, I enjoyed exploring all the different pathways, but the one I enjoyed the most (along with 3DD) and that I think is more suitable for what I plan to go onto doing in the future is graphics. I have now picked the graphics pathway and hope to obtain more knowledge and skills that I can then carry out through my life and future career. 

Graphics- Day 3

Fig 1. final poster (author's own)

 

I created my final poster by drawing the arrows by hand on an A4 sheet of paper, then scanning it and adding the typing (Times New Roman-bold) using the software 'Illustrator'. The idea was to use Photoshop to create the arrows but because of my lack of IT skills I decided I was better off with drawing them myself. One thing I would change about the poster is the size of the font, I think it would look a lot better and would stand out more if I was to make it a few sizes bigger.

Fig 2. final poster at an angle (author's own)

 

The message I am trying to get across here is; 'we're always told what the "only way is", but no way is the right way and no one is right, so don't be afraid of going "wrong".' 



Graphics- Poster plans

Fig 1. plans in sketchbook I (author's own) 

 

On self directed study days we were given the task to come up with plans for a poster representing ourselves in year 2033. This poster was meant to be more career based but Andy said as long as there's a 'rationale' behind it, it doesn't have to be a poster about your future exhibition. I decided to continue with my idea of travelling and freedom, so I created small quick plans in my sketchbook. I came up with 24 ideas, I am going to talk more about the four I liked most and considered as my final outcome.

Fig 2. plans in sketchbook II (author's own)

 

I played around with ideas and images on the paper, I used roads, the globe, wings, feet, the sun, clouds etc. I put a red star next to the ideas I liked most. As you can see in Fig 2, I drew a star next to idea number 13. The image is supposed to be of a pair of worn out shoes with the typing 'WEAR THEM OUT...' on top. This was supposed to represent travelling, but with a play on words. Of course you 'wear' shoes so wearing them 'out' literally is what people do. But this poster is asking for people to wear their shoes out, as in wear them until they start to crumble and give in, this will show that you have lived and you've seen all that's needed to be seen. The background was going to be plain white, the shoes a navy blue in order to create a contrast between the foreground and the background and the typing was also going to be a similar tone to the shoes so the picture would come together as a whole.

Fig 3. plans in sketchbook III (author's own)

 

I also liked plans 18, 22 and 24. I liked number 18 for its simplicity, this was more of a minimalist approach, it was just the word 'HAPPY' written in red on a plain white background but the Ps had ':D' on their rounded bits. I could see that one printed on a T-shirt. Number 22 says 'THE ONLY WAY IS EVERY WAY' with arrows pointing in all four directions. This idea again, refers back to travelling and how there is no right or wrong way of doing it, don't think, just do. Again, with a white background and black typing this time, but with red arrows to represent risks, hazards, confidence, danger, boldness and courage, everything that is needed within travelling. Number 24 is an intense development of the arrows in number 22. Sticking to the white background, I drew arrows of different lengths and sizes in the four directions of a compass. The arrows are red in this plan for the same reason as before. 

Fig 4. development plan (author's own)

 

I decided to combine ideas number 22 and 24 together...

Fig 5. final idea (author's own)

 

Fig 5 is an image a practice version of the two ideas combined in my sketchbook. I preferred the idea of the arrows being all over the page rather than just on a small section underneath the writing like I first did in plan 22 because this way, the representations (arrows) of the message I am trying to portray (travelling and making decisions) would not be something you have to try and notice on the paper, but something you can't help but notice. 



Graphics- Day 2, Part 2

Fig 1. FREEDOM (author's own)

 

I created this small poster-like square that represents me in 20 years time. My dream is to someday find freedom, I want to travel, explore and make decisions with no questions or explanations there to follow. So what better way to express freedom than with colour? A teacher compared the green outline to a coffin, and looking at it now, I can see a resemblance. So in 20 years time I could be dead? Maybe that's where true freedom lies. Anything's possible but of course my idea of freedom wasn't death related, but it's not a bad idea suggestion for a poster, it could be a humorous approach on life.

Fig 2. together (author's own)

 

In Fig 2 you can see a few of other people's work. You immediately notice the variety of colour representing the bright futures everyone can see ahead of them. We put took what we learnt about shapes and text in the last task and put it into making our small "final piece" of the day.



Graphics- Day 2, Part 1

Fig 1. scribble (author's own)

 

'The key is to be playful,' our graphics tutor Andy couldn't stress this enough. Being able to see your work as play opens your eyes to a whole new way of working. We were asked to create shapes by manipulating any form of media in any way we like and then turn them into letters. In Fig 1. you can see a shape that could be accepted as an 'M', 'E' or 'W' depending on the direction it is looked at. I used charcoal, masking tape, paper, fibre point pen, pencils, a craft knife, glue, I smudged, scrunched, stamped on, poured water, etc. My outcomes were not fascinating, especially compared to others', but I sure did play and I'll make sure to approach my future work with a similar mind set. 

Fig 2. scrunch (author's own)

 

Fig 2 is an image of the piece of paper I poured water on and then manipulated into this shape. I see an 'M', how about you? You may not even see a letter at all. If I was to redo this task, I would probably experiment with water colours and drawing around shapes of objects we find lying around.

Fig 3. combined (author's own)

Fig 4. amazing experimentations (author's own)

 

In Fig 3 and Fig 4 you can see a wider range of experimentation, and more obvious letters than my ones. When all the work was put together it created a chaotic sight, the colours and shapes engage you immediately. The alphabet has never looked so interesting.



Graphics- Day 1, Part 3

Fig 1. collage (author's own)

 

I collected images from magazines and newspapers and created this three faced collage. Some sections of it accidentally came together, for example, the lady who's missing an eye had her hair cut off for another collage that I was attempting to make, leaving behind this curve cut out above her head. She sat perfectly on top of the other two faces and gave the piece a direction of motion. The base of the collage is filled with well known slogans such as, 'I'm lovin' it'- McDonald's, 'We compare you save'- Carphone Warehouse, 'More of what matters'- Morrisons, 'Power to you'- Vodafone, 'Every journey matters'- Transport for London, 'Fuel your day'- Weetabix, 'Let's feel good'- Boots and 'Helpful Banking'- Natwest. The media is all around us, they have started to shape what we are. All these slogans are there to represent our environment and what we're becoming. We are the products we buy, we are controlled by them rather than them by us.



Graphics- Day 1, Part 2

Fig 1. ear (author's own)

 

We each drew someone's ear on a big sheet of paper. I decided to use a fine liner, this meant I couldn't do as much shading as I wanted to in the allocated time, so I shaded the most important bits that would make it look more 3D. I think if I was to do this task again, I would use charcoal or a thick graphite pencil instead, this way I would be able to give the image more tone plus less rough edges because you can smooth it out.

Fig 2. ears (author's own)

Fig 3. ears II (author's own)

Fig 4. looking down at ears (author's own)

 

In Fig 2, Fig 3 and Fig 4 you can see photographs taken of the whole class' ears from different angles. When drawing people, we never focus too much on their ears, we sort of just draw any old ear and focus more on the eyes, nose, lips, etc. but just like the way all the other features differ from person to person, so do ears. In fact ears are more complicated than we think. They have a variety of shapes, sizes, curves, dents and piercings, all different and just unique.