Branding: Ideas

Fig. 1 Gluten free (author's own)

I decided to brand a food stall that is aimed at people with coeliac, in other words, gluten intolerance. It has been a few years since my sister found out she had coeliac, so I know how difficult it is to adjust your lifestyle to a diet that will effect most aspects of your life. We can buy food wherever we go without hesitating but people with coeliac find it difficult to buy food on the go, they tend to bring food from home. The aim is to bring the food they have missed back into their lives, and for them to finally not have to ask, "sorry, does this contain gluten?" One in four people have coeliac, (and they don't even know it).

Fig. 2 Doughnuts or lahmacun? (author's own)

I am currently trying to decide between two types of food, sweet doughnuts and savory lahmacun. I want my stall to be focused on one specific type of food rather than a variety of foods. I had to have a realistic approach, this is a stall not a restaurant. I narrowed it down to these two choices because they were two foods that I have not seen anyone make without gluten, they are also the foods my sister has been missing the most. I wanted to brand a stall that I could make an emotional connection with, and understand.