Tuesday, 10 December 2013

Branding: Logo Scamps

Fig. 1 Logo scamps (author's own)

I started playing around with logo ideas, I thought it would be a good idea to use a natural colour, such as green, but not only did my logo start to look a bit like the Starbucks logo, but the colours just didn't seem right, they did not fit the product, the logo looked more like an olive oil brand by the end of it. So I scrapped that idea and started to work on it again, I stuck to a brownish tone this time, then added red and white to complement it. I eventually decided to use a real doughnut in the logo, and typed the brand's name out in a jelly form using Photoshop.The process took longer than it seems but it was enjoyable, and I found myself learning new software skills as I went along.




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