Whitecross Street Market

Fig. 1 Colour market (author's own)

Fig. 2 British sweets (author's own)

Fig. 3 Drop back (author's own)

Fig. 4 Cookies (author's own)

A visit to Whitecross Market, the variety of colours and culture amazed me. Everywhere you turn you're hit with different smells and flavors, a taste of every corner of the world. It's amazing how such a huge variety could fit in such a small amount of space. There's warmth, there's culture, there's acceptance of differences and you feel the passion in the making and selling of the food. Figure 3 and 4 are images of a stall that I thought used appropriate colours and fonts. They were selling biscuits and cakes, so the earthy brown tones which represented the baked treats and the red against white which made the type stand out were great choices. It felt warm and homemade. And that's what people search for in food, something different and exciting that they haven't tried before along with a familiar comfort of home. This is not only done through the brand image, but the brand's attitude, the approach of the workers, the clothing, the tone of voice. Everything plays a part in creating a brand. A brand is not just a logo.