Fig. 1 Collaboration poster (author's own)
Fig. 2 Collaboration web ad (author's own)
After creating my brand, I discovered Nestle's box of chocolates that were also called 'Black Magic', I took advantage of this and decided to create a collaboration between the two brands, giving it a valentines day theme. I created an advertisement poster and a website advertisement. I also created a slogan; 'Have a magical night in with...'. The 'with...' not only referred to the products but the person the products would be shared with, so you could say the buyer would fill in the gap.
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