Book Cover Scamps

Fig. 2 Book cover scamps (author's own)

Using library resources and the internet, I have collected some bits of information about the art of advertising. I have researched the timeline of advertising and have found that it dates all the way back to 2000 BC, when the Egyptians carved public notes in steel. I wanted my "book" to be based on advertising and what it has become, so digital advertising was my focus point. I chose to use an image from the very well known Cadbury TV advertisement, they are usually referred to as the "Cadbury eyebrows advert". I thought to use this image not only because it was so popular and immediately recognisable, but because when I am asked to think of an advertisement, this advert is the first one to pop into my head, so you could say, that I chose to use this image because it feels quite personal. Above are scamps for my book cover from my sketchbook.