Ambidextrous Poster

Fig.1 is an image of my initial poster for the film. In the group crits I was given a lot of feedback that helped me improve on it. The first criticism was that there was a lot going on on one poster, it was not easy to understand. The left hand represented the right-brain function (creativity, intuition, artistic, etc.) and the right hand represented the left-brain function (logic, language, science, maths, etc.). I tried to show this by adding paint strokes on the left hand and words representing the left side of the brain on the right hand, my approach made the poster very busy and uneasy to get your head around without a long analysis, but posters should be more straight forward, straight to the point and easy to understand, this is where I went wrong, you could say I got a bit carried away with my ideas. Also the slogan on the bottom right which reads, 'Are we all capable of being?', of course I know what I meant but no one else would understand because of the loneliness of the sentence, that sentence could mean anything depending on what context it is put in, right now, it stands "contextless". The question was referring to whether or not we all capable of being ambidextrous through practice, but I set it out in a way that seems too open to interpretations and too philosophical. One other criticism of the poster is the fact that I used an image off the internet rather than taking my own. 

 

Fig. 1 Initial poster (author's own)  

Fig. 2 is an image of my improved (completely transformed) poster. I gave it a clear white background this time and used a photograph of my own hands that I somehow managed to take myself. With my slowly developing skills at Photoshop, I eliminated the background but kept the shadows and used different filters. I used this particular font because it has a handwritten feel to it, representing the use of the alternative hand. I changed the question to, 'Do we all have the ability to use both hands with the same capability?' it is straight forward, easy to understand therefore making the viewer think (but not too philosophically). 

 

Fig. 2 Final poster (author's own)