Saturday, 3 May 2014

FMP Research: Barbara Kruger

Fig. 1 Money Can Buy You Love- Barbara Kruger (www.dayoftheartist.com)

Barbara Kruger is a conceptual artist who generally uses photography from existing sources and places aggressive text over them. I particularly wanted to focus on this piece of hers, 'Money can by you love'. She seems to have a sarcastic approach to her work, she takes already known phrases and switches them around, using irony and witty humour, she gets the viewers to think outside the box. She has achieved what I would also like to achieve in my work. 

Fig. 2 Newspaper Rip outs (author's own)

I took Kruger's text approach and played around with the words I have ripped out from the newspaper. I created sentences like, 'less is losing more'- playing on the original expression 'less is more'. I created a more straight forward statement, 'Starved to death for beauty', what's so great about creating these simple statements with newspaper is the fact that you sort of pick out on words and accidentally form a message that you would be less likely to form if you were not limited to the few you ripped out. I particularly liked the one, 'what's harmful is powder-perfect complexion', because this complexion seizes to exist in reality without Photoshop or make up, therefore making it harmful for those who believe it can be achieved. 



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