For my Final Major Project I will be looking at women and how they are portrayed through the media. I want to focus on both the sexualisation of women in the media and also the portrayal of the fixated idea of what beauty is and how this effects females. We are surrounded by images of women, of "perfect" women, of women that don't even look like themselves on billboards. Sometimes you have images of women which are formed by combining 3 or 4 different faces, to create the perfect one, to create a person who doesn't even exist... women are made to compete with this... with fake faces and fake bodies.
But why can't natural beauty be accepted? Isn't imperfection beauty? Isn't it also unfair for those women who are used in the media and have their features played around with? Even them, the ladies we see as perfect, are not perfect enough!
I want to study advertising next year at degree level, but this doesn't stop me from researching into the faults of this industry, as creative, fun and exciting as it may be, it is also cruel, and unfair at times. Advertising is a very influential form of communication, and its power is sometimes underestimated.
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