Subversive Design: Controversial Brands

Fig. 1 Controversial brands (author's own)

Fig. 2 Coca Cola slogans (author's own)

I wanted to use controversial brands for this project because it was all about irony and making fun of issues/companies etc. I focused on Coca Cola and started to look at their slogans and played around with them, for example, I turned 'Have a Coke and a smile' to 'Have a Coke and a rotten smile', 'Coca-Cola. Enjoy' to 'Coca-Cola. If your engine gets rusty', and 'The great national temperature beverage' to 'The great national serial killer.' As we all know, Coca-Cola is a very unhealthy choice of drink, yet such a high percentage of the population still drinks it, it's the same with smoking I suppose, people know it's bad, yet they still do it. We have heard about a few people who have died just because they've been drinking too much Coca-Cola. I watched a video once, a guy placed a tooth into a glass of Coca-Cola and left it there for 24 hours, when he took it out, the tooth was black. If you drink coke once a day, and that coke touches your teeth for 5 minutes in total a day, that's 35 minutes a week, 140 minutes a month, 1,680 minutes a year, that makes it 28 hours a year... may not sound like a lot, but remember it only took 24 hours for that tooth to rot.